Headline to the season 2025:
Regeneration
Regeneration is not a trend! It is not a ‘one-day wonder’. It is a new way of thinking about nature and plants.
We need to be aware of the fact that many consumers are starting to look at nature with a focus on preserving and with a focus on healing.
Target groups 2025
For 2025, GASA GROUP is focusing on four consumer types:
The Healer
Someone who embraces healing, spirituality, and a deep connection with nature, using natural materials and holistic practices to nurture body and mind.
The Regenerator
values restoration, sustainability, and timeless beauty. They embrace reuse, traditional looks, dried plants, and materials like glazed porcelain and seaweeds, focusing on preserving and enhancing the senses.
The Nomad
Embraces working anywhere with a minimalist approach. They value practical, mobile units, rounded shapes, and simplicity, favoring light wood, sand, grass, and citrus tones for a relaxing, airy environment.
The Dreamer
Creative, innovative, and carbon-neutral, with a passion for sculptural designs and reused materials. They embrace multicolours, transparency, and unconventional forms, using materials like hemp, plastic, mushrooms, and water.
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