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From the woods to the living room

It matters where the Christmas tree has grown up. The Danish Nordmann firs sell like hot cakes, and this year alone Danish exporters will be sending ten million trees to France, Switzerland, Germany and other countries. Denmark is the world’s leading exporter of Christmas trees due to its special coastal climate with limited temperature variation.

A tree is not just a tree
Unlike piecegoods, trees are unique and widely varied. Fortunately so, because each country has its own idea of a proper Christmas tree. In Norway, for instance, the trees must be open, while the French prefer them to be tall and thick.

"So it’s a clear advantage for the customer to physically inspect the trees. This allows him to approve the marking-out and to point out trees of the exact quality that suits his market,” says Claus Nielsen, Category Manager GASA GROUP.


Tanne im Wald