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Plants + added value + concepts = added sales

Concepts and campaigns can help to boost sales and stimulate growth in the plant category.

Campaigns stimulate sales via visibility and faster turnover, prompt consumers to buy more, increase impulsive buying, reduce waste and improve earnings. You want to astonish your consumers and prompt them to take a fresh look at plants. GASA GROUP has developed a series of concepts and campaigns, and all of them are ready to come out and get your sales rolling.

One of the popular series is COLOUR DROPS focusing on different colours and colour palettes. One of the powerful current trends within fashion and interior décor is “loud colours and happy living“ – which we respond to with a lively, colourful campaign.

PLANTS
Plants are also fashionable. New colours match the fashion scene, existing varieties make a come-back, product development enhances plants with new shapes, colours and fragrances, and even renowned classics can be transformed from kitsch to cult with just the right styling.

Plants are more than just plants. By adding something besides a brown pot and a special-offer sign, you can create added value for consumers and your bottom line alike. Some are used to generate more traffic into your shop, others symbolise lifestyles or experiences. What part do plants play in relation to your bottom line?

POTS  
Pots can embody a design that boosts the plant to become part of a home’s interior décor. Put the same plant in different pots to give it entirely different expressions. Tubs are fashionable and constantly being developed by using new materials, shapes, structures, patterns and colours to match the latest fashion within interior décor.

Classic tubs or romantic, strict minimalist or soft organic. New shapes with new functions, such as a water reservoir. GASA ADDED VALUE has stimulating collections on offer – which also includes tailored solutions. Contact us for further details.

POWER
Campaigns add power to your sales. They attract attention and set the mood. Select a campaign and we’ll help you to find plants and pots to match your shop and target group.

Here is a sample of COLOUR DROPS with GASA’s pastel theme that goes splendidly with many plants and pots. It creates a unified look and energises sales.

We have a wide range of concepts ready for delivery and we also develop tailored solutions.