LEVELS OF SALE
Plants are more than just plants. And there's more to sales than selling.
And the earnings varies greatly, depending on whether you sell “plants” or “solutions”:
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The PLANT in all its simplicity.
It can be difficult to direct focus on other things than price.
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PLANT + CONTAINER
– a combined solution for the customer.
Better exposure for the plant. Generates added sales.
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PLANT + CONTAINER + CONCEPT
Selling inspiration, idea and atmosphere.
An eye-catcher that gene-rates added sales and supports impulsive buying.
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ADDED VALUE
– where the plant is part of a trendy package.
The consumers don’t buy plants, they buy lifestyles! |