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Trends and Inspiration

Trends and inspiration result in a flourishing bottom line

Consumers nowadays spend a lot of money on the home keeping up with the latest trends. This is why it is important that you can inspire and display current moods and preferences. The right colour and product selection can mean additional sales, but the opposite may result in waste.

We work closely with FloraDania, the organisation representing the trade in Denmark and a leader in spotting new trends for our industry. In this way we ensure that we are fully au fait with the latest ideas. And we do of course realise that trends vary from Southern Germany to Scandinavia – we make sure you have products that match the needs of your customers.

There is increased demand for the purchase of ready-planted planters. For this reason, we have our own department which looks after product development along elegant and exclusive lines. Working with you we can supply the exact solutions that you desire, or come up with tailored proposals for product ranges and campaigns.

In the added value category we offer everything from a simple solution with a plant in a ceramic pot to exclusive fully-styled product solutions. Naturally our starting point is always the market we are targeting in terms of geography and price. Together with our working partners, we find the solutions that are just right for your customers.

Campaigns = Growth

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GROUP is proactive, continually creating new initiatives to the delight of the entire value chain. We inspire our customers, challenging them to see plants in new ways. We give our customers the right sales tools and supply the right plants and colours.

Did you know...

that 80-90% of all flower sales in supermarkets are impulse sales.

Did you know...

that a smart department with fresh flowers and showy colours enhances the quality and freshness of the entire store in the perception of the consumer.