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Heather in bloom

Focus on heather in all its forms with GASA’s new Erica & Calluna concept in weatherproof materials. Products sell products, and heather sells more heather. Inspire customers with a multitude of different sizes, colours, varieties - and prices. It’s not just the inexpensive varieties that would love to go home with the customers, supporting sales materials will also help move the more exclusive heathers.

Erica Gracilis
Annual. There are almost 900 different varieties of Erica. The vast majority originate from Africa, and particularly South Africa. The remaining varieties are indigenous to the Mediterranean and Europe. Season from August to October. Not frost-hardy.

Calluna Vulgaris (also known as common heather)
Perennial. The only variety of the Calluna genus in the Ericaceae family. It differs from the closely related Erica genus by having a corolla and calyx in four parts, rather than five. Vulgaris is Latin for ”common”.

Bud-blooming Calluna Perennial.
The special characteristic of bud-blooming Calluna types such as Garden Girls and Beauty Ladies is that they are bud-blooming. This means that the flowers never fully open and are therefore never pollinated. This vastly increases the flowers’ lives and their ornamental value to the consumer. This type of heather is often slightly bigger than other Callunas and is characterised by flowers in bright colours.

Other Ericas
Perennial Erica varieties: Erica darleyensis, Erica carnea, Erica tetralix, Erica cinerea. Darleyensis blooms in the spring just like carnea, but while darleyensis is fast-growing, carnea grows slowly. Carnea is often used at cemeteries due to its slow growth, and darleyensis is often used by landscape gardeners. One particular variety, Erica darleyensis ”Kramer’s rote”, blooms thrice a year, with a slight bloom in October and again in early spring before being fully abloom in March-April. 

Erica cinerea and Erica tetralix (fairly unknown) are summer-blooming varieties. Season from June to August.