NEW BEGINNING

Our work at GASA affirms the joy of life! Every day, we surround ourselves with flowering, beautiful, unique plants that provide room and inspiration for innovation. As a tangible result, two new concepts have been developed – New Beginning and Enjoy Spring – made to stimulate sales and serve as in-store eye-catchers.

Innovation also shines through in our product development where we have teamed up with the most adept players in the industry to launch such exciting new products as Fire, our new Easter Cactus which you can see here in GASA INFO.

An idea rarely comes alone. Strong partnerships and close collaboration across the entire value chain are important, with everyone contributing their particular forces. Developing sales, boosting the industry and generating growth all require a team effort. It takes time to develop new plants, create new concepts or envisage new solutions – but the very audacity to think in new ways is what germinates the new ideas that create the possibilities of the future.

And thinking in new ways pays off. GASA GROUP has just been nominated for the “FRUIT LOGISTICA Innovation Award 2011” for our new Jamie Oliver concept – an excellent way to start the New Year!