Poinsettia Day

Stars spread joy

This year, we celebrate the day for the fourth time in Denmark under the slogan “Show someone that they are a star”.

In 2007, the Poinsettia Club adopted a CSR (Corporate Social Responsibility)-focused strategy and thus branded the Poinsettia as a symbol of extra attention to disadvantaged social groups.

This same year, Poinsettias were distributed to children’s wards at four Danish hospitals in cooperation with hospital clowns.