Hope for Haiti

GASA Group takes the initiative to assist Haiti

Thousands of homeless children in Haiti need urgent assistance. For this reason, the GASA Group has taken the initiative to raise money via plant sales, which are expected to generate more than EUR 45,000 for a children’s home in Haiti.

“We don’t want to just stand by and watch what’s happening. We want to do our share by helping homeless children in Haiti. That’s why we’ve joined forces with four Danish nurseries (so far) and a number of chains and decided to make a special effort during February to raise money so that the ‘God’s Littlest Angels’ organisation, which runs several children’s homes, can build a new ‘earthquake-proof’ home, because it’s badly needed,” says Cees Kuypers, CEO of the GASA Group.

This is how the natural disaster in Haiti marked the start of an unconventional partnership in the flower industry transcending national boundaries and the supply chain from nursery to consumer. Under the heading of “Hope for Haiti” four Danish flower nurseries and the GASA Group will work together with Scandinavian retail chains to donate the profits from sales of 75,000 Danish-produced pot plants to needy children in Haiti. The money from the fundraising effort will be donated direct to “God’s Littlest Angels”.

The GASA Group is responsible for putting the plants into a design-led pot and applying special information labels to the many miniature pot plants. The group is also responsible for the distribution effort entailing deliveries to more than 500 shops in Scandinavia.

The four Danish nurseries, so far, will deliver the miniature pot plants at cost price to the GASA Group which will apply labels and have them distributed to the chains – performing both activities free of charge. The aid effort for Haiti thus comprises assistance from the nurseries (EUR 0.125 per plant), the GASA Group (EUR 0.25 per plant) and the end-user (EUR 0.25 per plant). In other words, EUR 0.625 per plant will be donated to homeless children in Haiti.

Worth knowing

God’s Littlest Angels is a children’s home organisation which has been working in Haiti since 1994 and which focuses on the youngest orphans 0 to 7 years old. Further details: http://godslittlestangelsinhaiti.org/about/

The nurseries participating so far in the “Hope for Haiti” project involving 6-cm miniature pot plants are Gartneriet PKM, Gartneriet Rosborg Bellinge, Gartneriet Kærby and Gartneriet Rosa Danica.

Further details:

Cees Kuypers, CEO for the GASA Group, mobile +45 6010 5002.